What is the term for the name by which a drug is marketed, commonly recognized by the public?

The term that refers to the name by which a drug is marketed and commonly recognized by the public is the trade name. This is the name that pharmaceutical companies use to promote their products and differentiate them from other medications. It is often more memorable and appealing to consumers than other names associated with the drug, such as its generic name.

The trade name is important in both marketing and branding, contributing to the public's awareness and recognition of the product. It typically includes a symbol for trademark registration or is accompanied by the company logo to emphasize branding efforts. While the generic name, which is the chemical name of the drug, and the brand name, which is often synonymous with the trade name, are also important, they do not capture the same widespread public recognition and marketing focus that the trade name does.